Out of all photography categories, Commercial Photography is simply my favorite one. The complexity of the settings along with the editing and printing process pays off with the final product. Images sell and good images sell even more. Past and present, all companies rely on images in one way or another as they know images go directly into the innermost corner of your mind.
Commercial Photography Power
One of the things that matters the most to me, is people's awareness on what they can achieve for their businesses through photography. It is common to see an entrepreneur, directing the concept of a marketing campaign as they know the power of digital photography, a medium so powerful that can readily support Viacom outdoor signs, with the same resolution and brilliance you see on your PC monitor. If you can imagine it I can render it.
Still or Motion Pictures
Whether cinema and photography are in essence the same process, our perception of the elements contained in both formats is different. The movies (short for motion pictures) present you visual information, usually along with audio tracks that flawlessly complements the carriage of a message. However, the power of still pictures is far more memorable. In brief, it is easier to remember a single message delivered on a single picture than multiple messages carried on a collection of stills, what a motion picture is. They do not compete against each other. Still pictures are the backbone of motion pictures and this is why the title "Director of Photography" was coined for the production of a film.
Product Photography Applications
Commercial and Product Photography are the essence of today’s marketing at a wide range of budgets, in terms of revenue generated by a campaign driven on photography. You will find commercial photography everywhere from a product's box to an instructions manual and from a You Tube slide-show to your business website; we will always rely on commercial photography for business growth.